BRANDIVING · GWP INTELLIGENCE
Monitor Gifts With Purchase across your brand and competitors, understand where promotions are appearing, benchmark retailer activity and turn scattered GWP execution into structured market intelligence.
PROMOTIONAL INTELLIGENCE
Gifts With Purchase influence perceived value and ecommerce conversion. Brandiving gives teams one consistent view of their own and competitors' GWP activity across monitored ecommerce partners.
Understand how your own GWP activity appears online and keep promotional execution aligned with brand standards.
Track competitor gift activity to understand promotional pressure, positioning and differences in market execution.
See which retailers are proposing gifts and quickly identify where promotional activity is concentrated.
Configure the brands to monitor and receive email alerts from the recurring Brandiving scouting process.
GWP MONITORING TOOLS
The platform brings together the two core views already available in Brandiving: a Statistics overview for benchmarking activity and a Gifts Catalogue for reviewing the offers detected by retailer.
Get a quick overview of the number of gifts detected and the number of retailers proposing them. Compare your brand with the competitive set using a consistent monitoring approach.
Quickly review the gifts detected by retailer, making it easier to understand current promotional execution without manually visiting each ecommerce website.
Configure the brands that matter to the business and monitor both your own GWP presence and competitor activity within the same operating view.
Brandiving scouts the configured websites weekly and can notify teams by email when new monitored activity is detected.
AT A GLANCE
Use one structured view to answer practical questions: Are competitors more active than us? Which retailers are driving GWP activity? Is promotional pressure increasing across the category?
Illustrative values only. Actual results depend on the brands and websites configured for each client.
BUSINESS BENEFITS
Understand how promotional gifts are being used online and identify executions that may not support the intended brand proposition.
See how frequently competitors use GWPs and where their activity is concentrated across ecommerce retailers.
Use recurring market evidence to inform timing, value and promotional intensity discussions.
Follow category GWP activity over time to understand how promotional expectations are evolving online.
Replace repeated retailer checks with a centralized catalogue and automated recurring monitoring.
Give Ecommerce, Trade Marketing and Commercial teams the same view of current promotional activity.
HOW IT WORKS
Select your own brand and the competitors you want Brandiving to monitor.
Include ecommerce websites that expose a dedicated GWP page or suitable promotional gift content.
Brandiving checks the configured websites on a recurring weekly basis and captures detected gift activity.
Use Statistics and Catalogue views to benchmark the market and receive email alerts for monitored activity.
WHAT PEOPLE ARE SAYING
“Brandiving gives us visibility over our own and competitors' GWP activity, helping us benchmark offers and react to market changes faster.”
FREQUENTLY ASKED QUESTIONS
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