BRANDIVING · ORGANIC SEARCH

Know where consumers actually find your products.

Measure product presence and ranking across retailer search results and category pages to understand your true organic strength — before spending more on media.

ONE VIEW. CLEARER ACTIONS.

Turn ecommerce signals into measurable decisions.

Monitor organic search visibility across ecommerce websites and understand ranking, frequency, competitive share of voice and paid dependency.

01

Organic visibility

Track listing presence and ranking to quantify discoverability without incremental media spend.

02

Retail algorithm health

Detect ranking gains and losses that may reflect content, price, availability, review or retailer execution issues.

03

Competitive benchmarking

Compare organic strength with competitors and identify where paid media is compensating for weaker fundamentals.

04

Search-level insights

See exactly which products are shown for each monitored query or category page, including competitor products.

CAPABILITIES

Move from “are we visible?” to “why are we winning or losing?”.

Brandiving captures the retailer search shelf over time, helping teams understand presence, position, frequency and competitive dynamics at keyword and category level.

Statistics view

Get an immediate overview of organic visibility and relevance across monitored searches and category pages.

Frequency

Measure how often your products are proposed by each retailer compared with competing brands.

Average position

Understand how high your products rank when they appear and detect meaningful shifts over time.

Share of organic visibility

Quantify your relative presence against competitors across the monitored search universe.

Query-level detail

Open individual searches to see which SKUs, brands and competitors consumers are actually exposed to.

Historical evolution

Track ranking and visibility trends to link changes back to content, availability, reviews, pricing or retailer actions.

ORGANIC VS PAID

Understand your true organic strength before increasing media pressure.

Organic ranking is an important signal of retailer algorithm health. Monitoring it helps separate fundamental execution issues from media problems and reveals where improving the basics can create growth without additional ad spend.

KPI
Current
Signal
Share of visibility
31%
+4 pts
Top-10 presence
68%
+9 pts
Average position
7.4
↑ 1.8
Search frequency
82%
+6 pts

Illustrative KPI values. Actual dashboards use the monitored universe configured for each client.

BUSINESS BENEFITS

Make search visibility a controllable growth lever.

Capture more demand

Improve discoverability on the retailer shelf without relying only on incremental media.

Diagnose ranking drops

Use position changes as an early signal of content, availability, pricing or review issues.

Benchmark true strength

See where competitors outperform organically rather than simply outspend.

Optimize media allocation

Identify searches where fundamentals should be fixed before increasing paid support.

Measure retailer execution

Compare how consistently different retailers surface the same brand and products.

Prioritize keywords

Focus optimization efforts on the queries and categories with the greatest strategic value.

HOW IT WORKS

From monitored data to action.

01

Select searches

Define relevant retailer search terms and category pages.

02

Capture the shelf

Brandiving systematically scans the selected ecommerce search universe.

03

Measure visibility

Presence, frequency, position and competitor exposure are structured into comparable KPIs.

04

Optimize fundamentals

Use the evidence to improve content, supply, pricing, reviews and media allocation.

WHAT PEOPLE ARE SAYING

“Understanding where our products rank organically versus competitors changed how we invest. We now distinguish clearly between organic strength and paid dependency.”

FREQUENTLY ASKED QUESTIONS

Organic Search Intelligence FAQs

Search Monitoring can be activated across ecommerce retailers enabled for Brandiving monitoring.

The current Brandiving page describes systematic weekly crawling of brand-selected ecommerce search and category pages.

The tool focuses on product presence, position, frequency and competitive exposure across monitored search results and category pages.

Yes. Looking at organic and sponsored visibility together helps distinguish organic strength from paid support.

Contact Us

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