BRANDIVING · ORGANIC SEARCH
Measure product presence and ranking across retailer search results and category pages to understand your true organic strength — before spending more on media.
ONE VIEW. CLEARER ACTIONS.
Monitor organic search visibility across ecommerce websites and understand ranking, frequency, competitive share of voice and paid dependency.
Track listing presence and ranking to quantify discoverability without incremental media spend.
Detect ranking gains and losses that may reflect content, price, availability, review or retailer execution issues.
Compare organic strength with competitors and identify where paid media is compensating for weaker fundamentals.
See exactly which products are shown for each monitored query or category page, including competitor products.
CAPABILITIES
Brandiving captures the retailer search shelf over time, helping teams understand presence, position, frequency and competitive dynamics at keyword and category level.
Get an immediate overview of organic visibility and relevance across monitored searches and category pages.
Measure how often your products are proposed by each retailer compared with competing brands.
Understand how high your products rank when they appear and detect meaningful shifts over time.
Quantify your relative presence against competitors across the monitored search universe.
Open individual searches to see which SKUs, brands and competitors consumers are actually exposed to.
Track ranking and visibility trends to link changes back to content, availability, reviews, pricing or retailer actions.
ORGANIC VS PAID
Organic ranking is an important signal of retailer algorithm health. Monitoring it helps separate fundamental execution issues from media problems and reveals where improving the basics can create growth without additional ad spend.
Illustrative KPI values. Actual dashboards use the monitored universe configured for each client.
BUSINESS BENEFITS
Improve discoverability on the retailer shelf without relying only on incremental media.
Use position changes as an early signal of content, availability, pricing or review issues.
See where competitors outperform organically rather than simply outspend.
Identify searches where fundamentals should be fixed before increasing paid support.
Compare how consistently different retailers surface the same brand and products.
Focus optimization efforts on the queries and categories with the greatest strategic value.
HOW IT WORKS
Define relevant retailer search terms and category pages.
Brandiving systematically scans the selected ecommerce search universe.
Presence, frequency, position and competitor exposure are structured into comparable KPIs.
Use the evidence to improve content, supply, pricing, reviews and media allocation.
WHAT PEOPLE ARE SAYING
“Understanding where our products rank organically versus competitors changed how we invest. We now distinguish clearly between organic strength and paid dependency.”
FREQUENTLY ASKED QUESTIONS
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info@brandiving.com