BRANDIVING · RETAIL MEDIA
Monitor Sponsored Product Ads across retailer search and category pages to understand Share of Voice, competitor pressure, keyword focus and the advertising exposure consumers actually see.
ONE VIEW. CLEARER ACTIONS.
Monitor Sponsored Product Ads and competitive retail media share of voice across ecommerce websites, keywords and category pages.
Measure how strongly your brand appears versus competition across the monitored retail media universe.
Reveal competitors’ keyword focus, promotional intensity and advertising presence across retailers.
Use independent shelf visibility to support faster budget reallocation and campaign optimization.
Observe the sponsored products actually displayed on retailer pages, beyond the limits of your own campaign dashboard.
CAPABILITIES
Brandiving continuously captures Sponsored Product exposure across ecommerce environments so brands can benchmark themselves against the whole competitive shelf, not only their own campaign data.
See the number of detected Sponsored Product Ads across searches and category pages and benchmark brand activity against competitors.
Compare how often sponsored products from each brand appear across retailers and monitored searches.
Identify where competitors are concentrating paid visibility and where branded or generic terms are becoming more contested.
Inspect the individual sponsored products and ad formats consumers are exposed to on each retailer.
Track how competitive retail media pressure changes over time and around launches, campaigns or promotional periods.
The current Brandiving methodology uses clean cookies and rotating IPs localized in the target country to reduce personalization bias.
INDEPENDENT SOV
Campaign platforms tell you how your media is performing. Brandiving adds the competitive context: who else is appearing, on which searches, how frequently and with what products — helping teams understand the share of exposure actually available in-market.
Illustrative KPI values. Actual dashboards use the monitored universe configured for each client.
BUSINESS BENEFITS
Spot under-supported retailers or search terms and reallocate media with stronger market context.
Detect competitor activity around strategic branded keywords before it becomes a persistent visibility issue.
Understand not only your own activity but the intensity and direction of rival investment.
Compare sponsored visibility with price, promotion, availability and organic search signals.
See how competitor exposure changes around key commercial moments and new-product launches.
Give media, ecommerce and commercial teams a common view based on observed retailer exposure.
HOW IT WORKS
Select retailers, keywords and category pages relevant to the brand.
Brandiving captures Sponsored Product exposure throughout the day.
Activity is aggregated by brand, product, retailer, search and time period.
Use the competitive evidence to improve bidding, budget allocation and retail media strategy.
WHAT PEOPLE ARE SAYING
“The real differentiator is cross-platform competitive monitoring. We now anticipate competitor moves on bidding and pricing and defend branded keywords more effectively.”
FREQUENTLY ASKED QUESTIONS
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info@brandiving.com